Nov. 17, 2021 | Today's news and insights for marketing leaders As part of a campaign that includes a short film, the chain is teaming with a nonprofit to advocate for changes to the 2023 Farm Bill. | The 20-year naming rights deal makes the platform an official partner of the Lakers and Kings and builds on a recent ad campaign starring Matt Damon. | Walmart Connect ad revenue helped to offset cost pressures, with the business unit's ad sales rising nearly 240% over two years. | How premium publishers should focus to engage employees and clients with high impact, value added collaboration. | Q&A Culture is everywhere and can be harnessed but not necessarily controlled, writes Ryan Ford of Cashmere, which recently merged with Media.Monks. | The contextual targeting provider works with platforms like Facebook, TikTok and YouTube and counts Coca-Cola and Unilever as clients. | Deep Dive Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off. | From Our Library View all resources What We're Reading Ad Age | Adweek | Business Insider | The Drum | Upcoming Events Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET | Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET | Dive Into a Topic |
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