Nov. 23, 2021 | Today's news and insights for marketing leaders Deep Dive Target and Starbucks lead the way for marketers trying to authentically embrace diversity and inclusion during a busy yet reflective season. | A 30-minute variety program led by singer Jason Derulo is one piece of an expansive content playbook around the crunched holiday season. | For an Art Basel experience, the Frito-Lay snack partnered with hip-hop lifestyle brand Rock The Bells to create art from "Cheetle." | Advertisers lost visibility into up to 45% of conversions on Facebook. Low visibility = lost revenue. And it’s only the beginning. | Amid the crunch of increased demand, decreased labor and logistics headaches, advertisers have several levers to pull, per a Merkle report. | U.S. CMO Rafael Acevedo noted the agency's connection with culture — a growing priority across the QSR landscape. | As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. | In this playbook, learn how a competitive analysis can help you break through the clutter and engage customers. | | From Our Library Webinar - on demand Bloomberg Second Measure | Webinar - on demand Listrak | Playbook CallTrackingMetrics | View all resources What We're Reading The Wall Street Journal | Ad Age | Digiday | Upcoming Event Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET | Dive Into a Topic |
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