Nov. 10 - Tim Hortons tests celeb menu with Justin Bieber | Arby's hypes fry vodka

Arby's cracks into spirits with vodka flavors inspired by its fries; Institutionalizing change: What's ahead for agencies in 2022; Coca-Cola names WPP global marketing partner; How Disney balances entertainment and ad sales in the streaming age View online | Signup | Forward

Daily Dive Nov.​ 10,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — BlueConic Planning for the Deprecation of Third-Party Data In this video interview, you will learn how to future-proof your data strategy and discover the challenges marketers must consider when navigating data deprecation. Watch now.   Tim Hortons jumps on celeb-menu trend with Justin Bieber Inspired by the singer's "fanatical" love of the brand, the QSR chain partnered on menu innovations and co-branded merchandise. Arby's cracks into spirits with vodka flavors inspired by its fries To hype the rollout, the chain teamed with chef Justin Sutherland on Bloody Mary recipes that pair the drinks with other menu offerings. Institutionalizing change: What's ahead for agencies in 2022 Forrester predicts agencies will embrace changes forced by the pandemic and try to innovate on fronts like staffing, digital media and the metaverse. Sponsored Content by Iterable How to personalize your marketing efforts at scale Creating an individualized customer experience doesn’t have to be difficult. Learn how with Iterable’s e-book, Personalization for Dummies. Coca-Cola names WPP global marketing partner In a deal the partners call "unprecedented" in scope, WPP will execute Coke's new integrated agency model while Dentsu and others will provide complementary work. Deep Dive How Disney balances entertainment and ad sales in the streaming age The company releases financial results today, which could reflect a toll taken by changing consumer behavior as streaming and digital advertising expand. Read more news Featured Resources FROM: Ziflow Simplify How Your Team Reviews Creative Assets The Definitive Guide to Online Proofing 10 Best Practices for Optimizing the Review and Approval Process Checklist: Key Compliance Responsibilities for Every Marketing Role From Our Library Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak Webinar - on demand Optimizing Mobile App and Acquisition Strategy - Best Practices from AppsFlyer & Twitter AppsFlyer Trendline What to expect from 2021's holiday shopping season Infographic How to Close the Customer Experience Gap Emplifi View all resources What We're Reading Retail Dive Target shaped private labels into powerhouse brands. Now others want to do the same. The New York Times Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories Ad Age Atari introduces new logo for 50th anniversary Digiday 'This is the wild west': How an investment startup brand is building community trust with Discord Suggest a story we should read Upcoming Events An Omnichannel Approach to Unplanned Purchases and Everyday Occasions Nov. 10, 2021 - Nov. 10, 2021 | Webinar 2pm ET How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET Maximize Your Video Strategy Through Emerging Social Platforms Dec. 1, 2021 - Dec. 1, 2021 | Webinar 11am ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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