Nov. 22 - Spider-Man gets stranded in Hyundai ad | Ikea designs holiday anthem for TikTok series

Ikea debuts holiday anthem designed for TikTok video series; 'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing; Snap streamlines ad buying with new Multi-Format delivery tool; Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday View online | Signup | Forward

Daily Dive Nov.​ 22,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — EX Squared Stuck turning a great idea into a digital reality? EX Squared helps clients focus and align business objectives with strategies, platforms and products so they're ready to leverage the full digital experience spectrum. Get started now.   Spider-Man is stranded in Hyundai's new ad showcasing all-electric Ioniq 5 Spots tied to sequel "No Way Home" depict the on-the-lam hero cut off from web-swinging as the automaker ramps up its EV marketing.  Ikea debuts holiday anthem designed for TikTok video series Tied to the retailer's "Host Masters" competition, the track stems from research showing most TikTok users prefer brand videos with an original sound. 'You can almost taste the hot chocolate': Why catalogs are still winning holiday marketing As digital advertising becomes less reliable and more expensive, retailers are turning back to print to win over consumers during peak season. Sponsored Content by New Engen Third-party data is dead. Time for a new playbook Advertisers lost visibility into up to 45% of conversions on Facebook. Low visibility = lost revenue. And it’s only the beginning. Read the guide. Snap streamlines ad buying with new Multi-Format delivery tool Machine learning tech can now select and place creative in available ad space based on a brand campaign's format, goal, budget and target audience. Column Campaign Trail: Expedia Group advocates for getaways over gadgets this Black Friday In the first effort uniting Expedia, Vrbo and Hotels.com, contextual ads "hijack" searches online as holiday shoppers browse big ticket toys. Read more news How Competitive Analysis Boosts Engagement In this playbook, learn how a competitive analysis can help you break through the clutter and engage customers. Download Now From Our Library Webinar - on demand How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Bloomberg Second Measure Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak Infographic How to Close the Customer Experience Gap Emplifi Playbook Five Ways Call Tracking Data Can Align Sales & Marketing CallTrackingMetrics Trendline Digital personalization marking the grocery industry Chicory View all resources What We're Reading Adweek Prime Video Deploys First Brand Tagline in Campaign Highlighting Vast Ecosystem Digiday As hiring in the metaverse ramps up, experts caution against working with snake oil salesmen Ad Age Nielsen will measure individual ads as it overhauls its ratings system Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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