Nov. 16 - Papa Johns unveils brand overhaul | How interest in collectibles is shaping marketing

How intense interest in NFTs and other collectibles is shaping marketing; Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort'; S4 Capital makes another acquisition as net revenue increases 42%; How holiday marketers can blend in-store and app experiences View online | Signup | Forward

Daily Dive Nov.​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Campaign Monitor Making email marketing easier than ever Campaign Monitor's automated email journeys and audience segmentation tools makes it easy to generate leads and drive customer engagement. Try it for free.   Papa Johns fires up brand overhaul, drops apostrophe from logo As the chain continues to set a direction apart from its founder, a refreshed visual identity and restaurant design reflect new digital mandates and a fun and hand-crafted ethos. Deep Dive How intense interest in NFTs and other collectibles is shaping marketing Consumer appetites for NFTs remain niche, but the format could serve as an important experiment if the metaverse ever takes off. Kraft Macaroni and Cheese shifts focus to brand and destigmatizing 'comfort' In its first campaign messaging around emotion, the CPG marketer leverages TikTok so fans can illustrate how they feel about mac and cheese. Sponsored Content by Vestcom How CPG marketers are converting shoppers into buyers at the shelf-edge Learn how to leverage the power of shelf-edge media to engage consumers where it matters most. S4 Capital makes another acquisition as net revenue increases 42% Following a quarter in which S4 added "whopper" clients Facebook and HP, Media.Monks is merging with Italian content marketing agency Miyagi. How holiday marketers can blend in-store and app experiences With most consumers planning to shop online this holiday season, marketers can reach folks through a robust mobile presence, an Airship study suggests. Read more news BROUGHT TO YOU BY — Alliance for Audited Media E-book: Achieve better marketing ROI with digital media assurance We've partnered with The Marketoonist to produce a digital media buying guide that takes a practical approach to explaining ad fraud misconceptions and introduces a new solution that improves marketing ROI – all with a side of humor. Download your copy. From Our Library Playbook 5 Questions You Need Answered Before Launching a Premium Loyalty Program Clarus Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Infographic Eliminate Merchandising and Marketing Misalignment Acxiom Trendline What to expect from 2021's holiday shopping season Webinar - on demand How Retailers Can Deliver Memorable Customer Experiences That Drive ROI TTEC View all resources What We're Reading Bloomberg Unable to Win Beijing’s Approval, Fortnite Gives Up on China TechCrunch Facebook accused of continuing to surveil teens for ad targeting NBC News Nike postpones release of latest Travis Scott shoe following Astroworld tragedy Suggest a story we should read Upcoming Events How Retail and Ecommerce Companies Are Using Consumer Transaction Data to Gain a Competitive Edge Nov. 17, 2021 - Nov. 17, 2021 | Webinar 2pm ET 5 Strategies to Satisfy Customer Expectations in 2022 Dec. 15, 2021 - Dec. 15, 2021 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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