Weekender: Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date

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BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key influential channel for engaging & retaining loyal customers, and how you can integrate it into your customer retention strategy. Download now.   Column Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date Teeing up near the holidays, "Make it a Thing" aims to amplify the personalization website's shifting focus from what people create to why. Taco Bell celebrates National Taco Day with Discord, messaging push In the U.S., the chain will leave Easter eggs on Reddit and "raid" Discord channels to give away free tacos while a global push focuses on the taco emoji. General Mills takes football tailgating virtual with interactive 'homegate' experience Created with retailer Meijer and e-commerce firm Obsess, the portal includes recipe videos, quizzes and the ability to shop the marketer's brands. Sponsored Content by RedPepper The DTC edge: Innovate your CPG brand from within We've taken industry leaders DTC—and we're sharing our insights with you. Download our guide. Clothing is Gen Z's top wallet priority for first time since 2014, Piper Sandler finds The latest Taking Stock With Teens survey finds a majority now buys and sells secondhand goods while Instagram lost ground to Snapchat and TikTok. Lexus puts Marvel 'Eternals' hero behind the wheel in new cinematic spot In the Easter egg-laden "Parking Spot," Kumail Nanjiani's Kingo drives around a battle-scarred city as he encounters a variety of everyday problems.  Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response IPG recently encouraged clients to consider shifting more of their media dollars toward trusted publishers while criticizing sites like Facebook and Youtube. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive CPG brands ditch domestic tropes for culture-led marketing. Will it pay off? Marketers face pressure to address a history of propping up gender roles that were woven into the cultural fabric by agencies in the "Mad Men" era. Featured Resources FROM: Video Advertising Bureau See Real-World Case Studies From 30 of the Fastest-Growing Brands Across Over 20 Categories. You'll Learn: How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth How hot brands such as Fanatics, Zulily, Purple, Wayfair and VRBO are using their TV campaigns to expand their customer base, drive website traffic and increase revenue. Clear proof of the impact that multiscreen TV has on consumer action, ranging from driving unique visitors to total visits and sales. From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand Strategies for the New Dining Experience Waze Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources Best of What We're Reading Variety Google, YouTube Ban Ads on Content Denying Climate Change Science The Verge Facebook’s new $10 million fund for VR creators is hopefully just the beginning Ad Age Super Bowl Ads Kick Off with TurboTax Announcing Commercial Plans Ad Age ANA Masters is back, but people mostly aren't Reuters IAC's Dotdash to buy magazine publisher Meredith in $2.7 bln deal The Wall Street Journal NBCUniversal Names Kelly Campbell as Peacock’s President Suggest a story we should read Upcoming Events 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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