Oct. 8 - Shutterfly preserves life's chaotic moments | TikTok adds roster of Sound Partners

TikTok adds roster of Sound Partners to emphasize audio's role in marketing success; Macy's updates app, launches live shopping; Snap incentivizes Spotlight creators with cash-backed Challenges feature View online | Signup | Forward

Daily Dive Oct.​ 8,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key influential channel for engaging & retaining loyal customers, and how you can integrate it into your customer retention strategy. Download now.   Column Campaign Trail: Shutterfly preserves life's chaotic moments in biggest effort to date Teeing up near the holidays, "Make it a Thing" aims to amplify the personalization website's shifting focus from what people create to why. TikTok adds roster of Sound Partners to emphasize audio's role in marketing success In one example, Asos tapped music production firm Karm for a custom track on a campaign that generated 1.2 billion views in just six days.  Macy's updates app, launches live shopping The redesigned app features new design and navigation features, while Macy's Live allows customers to interact with stylists and hosts.  Sponsored Content by RedPepper The DTC edge: Innovate your CPG brand from within We've taken industry leaders DTC—and we're sharing our insights with you. Download our guide. Snap incentivizes Spotlight creators with cash-backed Challenges feature As competition heats up among short-form video platforms, cash incentives have become a popular method to attract creators at all levels. Read more news Featured Resources FROM: Video Advertising Bureau See Real-World Case Studies From 30 of the Fastest-Growing Brands Across Over 20 Categories. You'll Learn: How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth How hot brands such as Fanatics, Zulily, Purple, Wayfair and VRBO are using their TV campaigns to expand their customer base, drive website traffic and increase revenue. Clear proof of the impact that multiscreen TV has on consumer action, ranging from driving unique visitors to total visits and sales. From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand Strategies for the New Dining Experience Waze Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading Variety Google, YouTube Ban Ads on Content Denying Climate Change Science The Verge Facebook’s new $10 million fund for VR creators is hopefully just the beginning Ad Age Super Bowl Ads Kick Off with TurboTax Announcing Commercial Plans Suggest a story we should read Upcoming Events 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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