Oct. 6 - General Mills takes tailgating virtual | Teens return to clothes shopping, per Piper Sandler

Clothing is Gen Z's top wallet priority for first time since 2014, Piper Sandler finds; Will Nielsen's MRC troubles be a turning point for cross-channel ratings?; Gap Inc. acquires artificial intelligence startup CB4; CPG brands ditch domestic tropes for culture-led marketing. Will it pay off? View online | Signup | Forward

Daily Dive Oct.​ 6,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key influential channel for engaging & retaining loyal customers, and how you can integrate it into your customer retention strategy. Download now.   General Mills takes football tailgating virtual with interactive 'homegate' experience Created with retailer Meijer and e-commerce firm Obsess, the portal includes recipe videos, quizzes and the ability to shop the marketer's brands. Clothing is Gen Z's top wallet priority for first time since 2014, Piper Sandler finds The latest Taking Stock With Teens survey finds a majority now buys and sells secondhand goods while Instagram lost ground to Snapchat and TikTok. Will Nielsen's MRC troubles be a turning point for cross-channel ratings? The pandemic may be the stated reason for Nielsen's disaccreditation, but industry concerns over audience measurement were bubbling to the surface long before. Sponsored Content by UserTesting Emotionally intelligent teams: 3 core practices you should know When it comes to delivering an exceptional customer experience, companies with emotional intelligence — who really take the time to get in tune with what customers want — are winning. Gap Inc. acquires artificial intelligence startup CB4 This is the latest in a series of tech investments by the retailer, including an August deal around virtual try-on tools. Deep Dive CPG brands ditch domestic tropes for culture-led marketing. Will it pay off? Fewer parents and higher spending power among Gen Z could see historically stodgy brands move away from ads targeting mom and dad. Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response Boycotts like last year's #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company's armor. Read more news Featured Resources FROM: Video Advertising Bureau See Real-World Case Studies From 30 of the Fastest-Growing Brands Across Over 20 Categories. You'll Learn: How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth How hot brands such as Fanatics, Zulily, Purple, Wayfair and VRBO are using their TV campaigns to expand their customer base, drive website traffic and increase revenue. Clear proof of the impact that multiscreen TV has on consumer action, ranging from driving unique visitors to total visits and sales. From Our Library Trendline Latest trends and developments in influencer marketing Webinar - on demand Strategies for the New Dining Experience Waze Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS Playbook 5 Strategies to Meet the Demands of Holiday 2021—and Beyond Listrak View all resources What We're Reading The Verge Twitch source code and creator payouts part of massive leak Variety Mark Zuckerberg Responds to Whistleblower’s Claims, Says They Paint ‘False Picture’ of Facebook The Wall Street Journal Marketing Veteran Lou Paskalis Named President at Ad Association MMA AdExchanger FTC Commissioner Advocates ‘Data Minimization’ In Advertising Suggest a story we should read Upcoming Event 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Company Announcements Press releases from companies in your industry. Digital Creative Agency UNFOLD Staffs Up with Sherry Hong and Jason Benickes After a Strong Business Year - - Agency had three-digit growth in past year Press release from UNFOLD Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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