Oct. 5 - Why CPGs are dropping mom and dad for culture-led marketing | How will brands respond to Facebook's one-two punch?

Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response; Johnnie Walker distills confidence into campaign urging a return to bars; Mondelez uses AI to animate family photos for Vietnamese holiday; Dentsu launches bespoke gaming solution to help brands navigate booming category View online | Signup | Forward

Daily Dive Oct.​ 5,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Attentive Why SMS & Retention Are BFFs Learn why SMS is a key influential channel for engaging & retaining loyal customers, and how you can integrate it into your customer retention strategy. Download now.   Deep Dive CPG brands ditch domestic tropes for culture-led marketing. Will it pay off? Fewer parents and higher spending power among Gen Z could see historically stodgy brands move away from ads targeting mom and dad. Facebook feels one-two punch of whistleblower, tech outages. Don't expect a big brand response Boycotts like last year's #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company's armor. Johnnie Walker distills confidence into campaign urging a return to bars The latest iteration of the brand's "Keep Walking" effort will be supported by local change-makers and billboards in cultural hotspots around the world. Sponsored Content by UserTesting Emotionally intelligent teams: 3 core practices you should know When it comes to delivering an exceptional customer experience, companies with emotional intelligence — who really take the time to get in tune with what customers want — are winning. Mondelez uses AI to animate family photos for Vietnamese holiday With Publicis and Digitas Vietnam, the CPG marketer lets consumers bring static photographs of old memories around an important holiday to life. Dentsu launches bespoke gaming solution to help brands navigate booming category The specialty offering has a range of services, from IP development to in-game advertising, as marketers look to engage an audience of billions. How PepsiCo is harnessing data to help retailers increase sales The food and beverage giant's Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.  Read more news Featured Resources FROM: Video Advertising Bureau See Real-World Case Studies From 30 of the Fastest-Growing Brands Across Over 20 Categories. You'll Learn: How a total audience marketing approach, from creative and brand messaging to an innovative buying strategy, is fueling their growth How hot brands such as Fanatics, Zulily, Purple, Wayfair and VRBO are using their TV campaigns to expand their customer base, drive website traffic and increase revenue. Clear proof of the impact that multiscreen TV has on consumer action, ranging from driving unique visitors to total visits and sales. From Our Library Playbook The death of the cookie: Where do online marketers go from here? Habu Trendline Latest trends and developments in influencer marketing Webinar - on demand Strategies for the New Dining Experience Waze Trendline The evolution of stores in 2021 Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS View all resources What We're Reading The Drum YouTube introduces shoppable CTV ads that open URLs on second screen The Wall Street Journal PepsiCo Raises Full-Year Expectations While Navigating Supply-Chain Environment Variety Kelly Campbell Eyes Peacock Role Following Hulu Exit Suggest a story we should read Upcoming Event 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Oct. 14, 2021 - Oct. 14, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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