Weekender: Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business

Signup | Forward Weekender July​ 3,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — The Trade Desk Introducing Solimar A new digital advertising experience from The Trade Desk. Tune into the livestream launch event to meet the moment on 7.7.21. RSVP Now   Q&A Wendy's CMO on Twitter snark, 'Rick and Morty' and building a $1B breakfast business Carl Loredo, the chain's marketing chief since 2019, said his overall vision is unchanged by the pandemic, while tactics are evolving to meet tech needs. Sprite turns scannable bottles into tickets for virtual hip-hop concerts The Coca-Cola brand's summer concert series builds on its 35-year connection to hip-hop culture while evolving to meet consumers' changing needs. Doritos gives platform to Black creators with $5M commitment As part of parent company PepsiCo's work to advance racial equality, the brand will support and showcase "changemakers" who are driving culture. Sponsored Content by Thryv The ultimate CRM cleanup guide Deep clean bad data and organize your CRM. Sales and marketing will love you. Get the free guide now. Domino's lets customers bet on speediness of carside delivery with DraftKings tie-up Recalling the chain's famous "30 Minutes or Less" policy, a new promotion shows Domino's continued focus on mobile-first partnerships. Budweiser recreates 'Independence Day' speech as vaccination push continues Despite the U.S. falling far below of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer. Audi Denmark claims 70% conversion rate for cookieless test leveraging 'exclusion lists' The experiment was run in a market where users are particularly hard to reach via traditional targeting methods due to strict adherence to privacy laws. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive The rise of DTC holding companies Growing multiple brands under one umbrella allows companies to more effectively and efficiently scale them by providing resources and knowledge.   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Mobile Predictions in 2021: Mastering Consumer Behaviors mGage Trendline The world of e-commerce post-pandemic Webinar - on demand How AI Can Optimize Your Brand Language Phrasee Webinar - on demand Digital Transformation: Have Gift Cards Been Left Behind? GiftNow View all resources Best of What We're Reading The Wall Street Journal Digital Ad Opportunities and Capital Spur Investor Interest in Ad Tech Variety TikTok Will Triple Maximum Video Length, Expanding to 3 Minutes AdExchanger Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars Retail Dive Back-to-school shopping to rise 9% in 2021: KPMG VentureBeat Researchers develop algorithm to identify well-liked brands The Wall Street Journal Amazon Seeks Recusal of FTC Chairwoman Lina Khan in Antitrust Investigations of Company Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET Product Innovation with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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