July 1 - Budweiser reenacts 'Independence Day' scene | Corona pushes 'Triptocurrency'

Corona offers spin on crypto craze to get people back to the beach; Horizon Media embeds behavioral science with brand strategy via new team; The rise of DTC holding companies; 'Liberty, Liberty, Liiiberty... Liiiberty!': Anatomy of a sonic logo View online | Signup | Forward

Daily Dive July​ 1,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — The Trade Desk Introducing Solimar A new digital advertising experience from The Trade Desk. Tune into the livestream launch event to meet the moment on 7.7.21. RSVP Now   Budweiser recreates 'Independence Day' speech as vaccination push continues Despite the U.S. falling far below of President Biden's goal of getting 70% of adults partially vaccinated by July 4, the AB InBev flagship will deliver on its promise of a free beer. Corona offers spin on crypto craze to get people back to the beach Brand ambassadors like Snoop Dogg are promoting a "Triptocurrency" that can be used to book trips exclusively on Expedia. Horizon Media embeds behavioral science with brand strategy via new team The largest independent media agency in the U.S. hired strategist and social scientist Steve Grant to lead its new human intelligence push. Sponsored Content by Wistia Let your live (and virtual) events live on! Make the most of your digital events — even after they've passed. We're talking webinars, speaking engagements and more! Save your spot! Deep Dive The rise of DTC holding companies Growing multiple brands under one umbrella allows companies to more effectively and efficiently scale them by providing resources and knowledge. Opinion 'Liberty, Liberty, Liiiberty... Liiiberty!': Anatomy of a sonic logo If you want to reach into people's brains, hearts and pocketbooks in 2021, you must have a strong, well-designed audio presence, writes music producer Lucas Murray. Read more news   BROUGHT TO YOU BY — EY How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more.   From Our Library Webinar - on demand Mobile Predictions in 2021: Mastering Consumer Behaviors mGage Trendline The world of e-commerce post-pandemic Webinar - on demand How AI Can Optimize Your Brand Language Phrasee Webinar - on demand Digital Transformation: Have Gift Cards Been Left Behind? GiftNow View all resources What We're Reading The Wall Street Journal Amazon Seeks Recusal of FTC Chairwoman Lina Khan in Antitrust Investigations of Company CNBC Facebook is testing drastic changes to Instagram to make it more like TikTok Ad Age Kantar names new CEO from outside industry following surprise exit of predecessor AdExchanger IAS Goes Public In Bid To Retain Competitive Edge Suggest a story we should read Upcoming Events Business Text Messaging: Top Insights for Success June 28, 2021 - June 28, 2021 | Webinar 2pm ET How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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