June 4 - Coors Banquet nods to 'Smokey and the Bandit' | Oscar Mayer's off-kilter meat ads

Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat; Kate Spade tests TikTok with cheery summer campaign; Snap prioritizes creators with AR-equipped smart glasses View online | Signup | Forward

Daily Dive June​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SurveyMonkey Explore the future of market research Discover fast and powerful brand and market tracking trends. Join our virtual market research event and start making confident decisions. Register today.   Coors Banquet nods to 'Smokey and the Bandit' with mobile scavenger hunt The Molson Coors brewer will share clues and deploy QR codes at specific locations to guide fans on their quest for the keys to a '77 Pontiac Firebird. Column Campaign Trail: Oscar Mayer's off-kilter ads accentuate unusual uses for meat Bite-sized spots from the Kraft Heinz brand depict quirky scenarios with almost no context or narrative, breaking from traditional storytelling. Kate Spade tests TikTok with cheery summer campaign New dance-driven creative ties to a hashtag challenge and aligns with the designer brand's broader push toward linking with joy. Sponsored Content by FatTail The flight to direct: Why premium programmatic will rule in the post-cookie world Will premium programmatic deals redefine post-cookie digital advertising? New research reveals some key insights. Snap prioritizes creators with AR-equipped smart glasses Before selling the new Spectacles to the public, the company is distributing the device to select creators who make augmented reality Lenses for Snapchat. Read more news Boost Your Digital Efforts With YouTube Learn why companies must look for new ways to expand their reach — and how YouTube offers an unparalleled opportunity in this new playbook. Download Now From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Webinar - on demand Building an effective marketing communications strategy FedEx Trendline Understanding the Gen Z and Millennial consumer Trendline The era of personalization in retail View all resources What We're Reading Ad Age Big brands muscle out small ones on Amazon amid pandemic TechCrunch TikTok just gave itself permission to collect biometric data on US users, including 'faceprints and voiceprints' The Wall Street Journal MediaMath Explores Strategic Options as Dealmaking in Ad Tech Picks Up CNBC Twitter launches its first subscription service Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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