June 3 - McDonald's doubles down on DEI for Pride | Oreo's extraterrestrial peace offering

Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report; Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups; Cole Haan hires chief digital officer as it plots global expansion View online | Signup | Forward

Daily Dive June​ 3,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — SurveyMonkey Explore the future of market research Discover fast and powerful brand and market tracking trends. Join our virtual market research event and start making confident decisions. Register today.   McDonald's doubles down on inclusivity with multichannel Pride push The chain's latest investments in DEI include a virtual celebration on LGBTQ TV network Revry and sponsorships in Out Magazine. Oreo turns cookie packs into extraterrestrial peace offering ahead of congressional UFO report A campaign plays on concepts like crop circles as social media buzz gathers around the release of declassified findings on UFOs in U.S. airspace. Salesforce expands first-party data capabilities with new Snapchat, Google tie-ups Several announcements from the CRM platform's Connections event addressed a growing need for customer data that can be applied with privacy in mind. Sponsored Content by Jivox Smart ways to increase ROI and production cost savings The world's leading brands have been using Dynamic Creative Optimization (DCO) technology to automate and scale personalization. The results: $642M cost savings and over $1B in ROI throughout 2019. Download the case study. Cole Haan hires chief digital officer as it plots global expansion Stephen Henderson, who joins from Caleres, will be a key player in the brand's growth strategy in both digital and DTC channels. Read more news Boost Your Digital Efforts With YouTube Learn why companies must look for new ways to expand their reach — and how YouTube offers an unparalleled opportunity in this new playbook. Download Now From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Webinar - on demand Building an effective marketing communications strategy FedEx Trendline Understanding the Gen Z and Millennial consumer Trendline The era of personalization in retail View all resources What We're Reading The Drum Inside PepsiCo Labs' search for the next great gaming startup Digiday Google's opaque practices to restrict fingerprinting create confusion among its ad tech partners The Wall Street Journal Endeavor Ad Agency Invests in Shop Started by Michael B. Jordan and Nike Vet Chad Easterling Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET Mobile Predictions in 2021: Mastering Consumer Behaviors June 8, 2021 - June 8, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Unlocking Personalization Using Customer Data June 16, 2021 - June 16, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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