May 6 - P&G honors Olympic parents | Axe eyes Gen Z with open-minded approach

Axe targets Gen Z with open-minded approach to attraction in new ads; Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts; Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up; YouTube builds on CTV momentum with new commerce, content curation offerings View online | Signup | Forward

Daily Dive May​ 6,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Mobile attribution in the age of privacy Learn the basics of mobile attribution and how Apple's privacy framework impacts measuring all your hard work. Download Now   P&G honors Olympic parents with campaign for Tokyo games Continuing the brand's "Lead With Love" theme, two new short films salute parents who encourage children to achieve athletic and personal greatness. Axe targets Gen Z with open-minded approach to attraction in new ads The brand's latest messaging update was created with The Martin Agency and reflects how quickly ideas about attraction have evolved in the past five years. Snap, Twitter introduce expanded video content, advertiser offerings at NewFronts With a new Creator Marketplace, Snap will connect advertisers with creators while Twitter's partnerships will better reach younger viewers. Sponsored Content by Ziflow Reduce chaos in content review and approval Learn how to raise review efficiency and make feedback effortless across teams. Download the guide. Havaianas creates flip-flop shaped island in Fortnite to promote new footwear tie-up Working with agency Cheil Brasil, the brand developed an in-game location where players can snap photos to share on social media as part of a promotional event. YouTube builds on CTV momentum with new commerce, content curation offerings At its 10th NewFronts presentation, the video giant emphasized the larger role living room screens play in its strategy, including through direct response ads. Read more news BROUGHT TO YOU BY — EY Consulting How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more. From Our Library Webinar - on demand Unlocking the Power of Customer Loyalty Kobie Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib Trendline Everything You Need to Know About the Evolution of Stores Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook 5 Qualities to Look for in a Digital Solutions Provider Mutual Mobile View all resources What We're Reading CNBC Facebook and Signal are fighting over an ad campaign. Here’s why Ad Age Peloton Admits Mistake, Recalls Treadmills MediaPost No Q1 Growth for MDC Partners As Company Predicts Sharp Full-Year Rebound Suggest a story we should read Company Announcements Press releases from companies in your industry. New, Free Tool Enables U.S. Companies to Set Ambitious Packaging Strategies to Reduce Plastic Waste Press release from The Recycling Partnership Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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