May 4 - Charmin tests 'BRB Bot' for video calls | Amazon courts brands as OTT surges

Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers; AVODs double down on original programming, content studios at NewFronts; Bombay Sapphire leans into science with Bill Nye explainer videos; CTV ad spending leads growth in digital video, IAB finds View online | Signup | Forward

Daily Dive May​ 4,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — AppsFlyer Mobile attribution in the age of privacy Learn the basics of mobile attribution and how Apple's privacy framework impacts measuring all your hard work. Download Now   Charmin tests 'BRB Bot' for bathroom breaks on video calls While P&G doesn't plan to release the AI-powered tool, it's likely to resonate with consumers who have spent hours on video calls due to the pandemic. Amazon courts brand dollars as ad-supported OTT offerings hit 120M monthly viewers As part of its NewFronts debut, the company talked up a streaming slate that includes IMDb TV, Twitch and live sports and has grown viewership nearly sixfold over the past year.  AVODs double down on original programming, content studios at NewFronts Ad-supported video on demand platforms including Fox's Tubi and Amazon's IMDb TV rolled out new offerings for viewers and advertisers. Sponsored Content by EX Squared Solutions Adapting Maslow for digital transformation Transformation is not simply cobbling together a group of products, it should begin with an in-depth look at your users after which you develop your functionality roadmap. Bombay Sapphire leans into science with Bill Nye explainer videos The gin brand is using science to target facts-minded millennials as part of its partnership with the iconic '90s TV personality.  CTV ad spending leads growth in digital video, IAB finds Marketers increased their spending on connected TV last year by 22%, more than any other category of digital video. Opinion Let's be upfront: We can't go back to traditional TV buying The upfronts need to adapt to help marketers stay relevant as consumers' idea of TV remains fluid, writes TVSquared President Jo Kinsella. Read more news BROUGHT TO YOU BY — EY Consulting How to prepare for a cookie-less world EY Consulting's new 7 step model shows marketers how to be ready for a cookie-less world. Learn more. From Our Library Trendline Latest marketing trends in consumer packaged goods Conde Nast Playbook Digital Creative Done Right: The Definitive Guide Ad-Lib Trendline Everything You Need to Know About the Evolution of Stores Playbook 4 Strategies to Delivering Personalization at Scale Cognizant Playbook 5 Qualities to Look for in a Digital Solutions Provider Mutual Mobile View all resources What We're Reading Ad Age Verizon's ad tech exit puts spotlight on other telecom giants still in the game TechCrunch Twitter acquires distraction-free reading service Scroll to beef up its subscription product MediaPost NFL Draft Gets Sacked, Viewers Fall 18% Suggest a story we should read Company Announcements Press releases from companies in your industry. 4D partners with DeepSee to protect advertisers from new fraud tactics in a post-cookie world Press release from 4D, Division of Silverbullet Post a press release Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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