Weekender: Campaign Trail: McDonald's type-only ads illustrate the power of visual identity

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Marketing Dive's Top News Weekender | Feb.​ 22,​ 2020 Column Campaign Trail: McDonald's type-only ads illustrate the power of visual identity Omitting the golden arches and recognizable burger imagery, the minimalist creative flexes the fast-food behemoth's iconic status. Chili's wants you to 'laugh so hard you pee a little' with new campaign Focusing on its on-premise experience, the Brinker International chain dabbles in ASMR, experiential marketing and more. Buffalo Wild Wings rebrands Bone Thugs-N-Harmony as Boneless Thugs-N-Harmony Through the name change, a behind-the-scenes video and related merch, the effort builds a story around a menu item and a legendary hip-hop group. Burger King promotes moldy Whopper as part of 'real food' push A subversive video celebrating the removal of artificial preservatives from the Whopper shows a time-lapse of a burger rotting. Supreme heats up Twitter with red branded Oreos The cult retailer has partnered with the snack food brand to promote its spring-summer collection. Domino's taps Norm from 'Cheers' to promote new pickup feature An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.  Best of What We're Reading The Drum Unilever instigates strategic review of health and beauty brands to rekindle growth Adweek Netflix and Amazon Will Make First-Ever Cannes Lions Presentations in June Ad Age Mrs. Dash is dropping 'Mrs.' from its name The Hollywood Reporter ViacomCBS Plans "House of Brands" Streaming Service, Boosts Cost Savings Target Ad Age Hitwise 'winds down operations' in wake of Jumpshot closure Retail Dive Bed Bath & Beyond sells keepsakes site to 1-800-Flowers for $252M Suggest a story we should read Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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