Feb. 27 - Skyy Vodka pilots LGBT-friendly ad marketplace | Dove tackles teen issues on mobile

Dove addresses teen body image issues with mobile video series; SodaStream names 1st US CMO as PepsiCo amplifies sustainability mission; NBCUniversal ramps up ad business around CTV, OTT View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 27,​ 2020 Skyy Vodka pilots Mindshare's private LGBTQ ad marketplace The new platform is designed to address biases that can result from brand safety tools in media buying. Dove addresses teen body image issues with mobile video series Helmed by Lena Waithe, the "Girls Room" effort supports Unilever's recent plans to ramp up investments in purpose-driven marketing. SodaStream names 1st US CMO as PepsiCo amplifies sustainability mission Matt Kahn previously served as VP of marketing at Heineken, where he helped develop Dos Equis' famous "Most Interesting Man" campaign. NBCUniversal ramps up ad business around CTV, OTT The new video advertising business comes as marketers shift their media budgets from local spot TV advertising toward streaming platforms. Read more news What We're Reading The Guardian WPP shares dive amid business slowdown and staff travel restrictions Adweek Multiple People Killed in Shooting at Molson Coors in Milwaukee Ad Age In face of coronavirus, SXSW has no plans to reschedule or cancel The Drum Inside Bloomberg’s bid to corner the OTT business news market as streaming wars intensify Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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