Feb. 21 - McDonald's beef-scented candles | Tecate's brand pivot emphasizes culture

Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview; Campaign Trail: McDonald's type-only ads illustrate the power of visual identity; Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign; What the Aflac Duck can teach marketers about taking creative risks View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 21,​ 2020 McDonald's beefs up branded merch with Quarter Pounder products, including scented candles Quarter Pounder Fan Club merchandise, which includes T-shirts, mittens and a heart-shaped locket, will be unveiled on Instagram as it becomes available. Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview To position itself as culturally relevant, the brand is launching an extensive campaign and dropping its boxing sponsorships to focus on soccer and music. Column Campaign Trail: McDonald's type-only ads illustrate the power of visual identity Omitting the golden arches and recognizable burger imagery, the minimalist creative flexes the fast-food behemoth's iconic status. Wayfair taps Kelly Clarkson as brand ambassador for fresh campaign In a series of ads, the former "American Idol" star and "The Voice" coach will unpack boxes and demonstrate the ease of online furniture shopping. What the Aflac Duck can teach marketers about taking creative risks After 20 years, the mascot still holds lessons around experimentation, brand evolution and launching a company into the zeitgeist after struggling for recognition. Read more news What We're Reading CNBC Boston Beer founder Jim Koch defends hard seltzer investment after disappointing earnings report The Hollywood Reporter ViacomCBS Plans "House of Brands" Streaming Service, Boosts Cost Savings Target The Wall Street Journal Google Resists Demand From States in Digital-Ad Probe Ad Age Mrs. Dash is dropping 'Mrs.' from its name Suggest a story we should read Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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