Feb. 26 - PepsiCo's Pure Leaf subverts fairy tales with Amy Poehler | Noosa yogurt's 'oddly satisfying' ads

Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning; Nutella swaps syrup for hazelnut spread at NYC pop-up; Trade Desk explains programmatic offering in humorous campaign; Dodging the pitfalls of meme-inspired branding View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 26,​ 2020 PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler A digital content series narrated by the "Parks and Recreation" star comes as part of a larger campaign encouraging women to say "no." Noosa tries ASMR, 'oddly satisfying' videos to elevate yogurt brand's positioning The brand's first campaign with its new agency and parent company uses "luscious food photography" to maintain a sense of playfulness. Nutella swaps syrup for hazelnut spread at NYC pop-up To celebrate National Pancake Day and position itself as a breakfast staple, the Ferrero brand is hosting an experiential event. Trade Desk explains programmatic offering in humorous campaign Directed by comedian Neal Brennan, two short films highlight the limitations of walled gardens. Opinion Dodging the pitfalls of meme-inspired branding With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley. Read more news What We're Reading Ad Age JC Penney loses its top marketer … again Bloomberg Amazon Merchants Spooked by Coronavirus Fallout Curtail Ad Spending The Wall Street Journal Disney CEO Bob Iger Steps Aside; Bob Chapek Named New Head The Drum Meet the CMO turning Crocs 'from a meme to a dream' Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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