Feb. 13 - Sprite jumps on streetwear trend | What does Brandless' fall say about brand building?

What Brandless' downfall says about brand building in the digital era; Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says; Secret adds Serena Williams' star power to gender equality push View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 13,​ 2020 Sprite Ginger debuts with streetwear line, wide-ranging marketing push The brand's first capsule collection was teased on social media and outdoor ads ahead of its release, similar to a sneaker drop. What Brandless' downfall says about brand building in the digital era One of the biggest casualties to recently impact the DTC category carries lessons for legacy marketers. Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash. Secret adds Serena Williams' star power to gender equality push A partnership will include several campaigns starring Williams, who will also assist the brand in conducting research around gender bias in sports.  Read more news What We're Reading CNBC Unilever will stop advertising ice cream to kids over obesity concerns AdExchanger IPG Investors Still Have Questions About Acxiom Acquisition Bloomberg Mobile World Congress Canceled Due to Coronavirus Concerns MediaPost As Under Armour Flails, Marketing Strategy In Question Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Event How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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