Feb. 28 - How coronavirus could impact marketing | Corona continues 'Coming Ashore' despite backlash

Comic Dive: Bye Bye, Brandless; Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash; Walmart confirms creation of Walmart+; New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 28,​ 2020 How coronavirus could impact marketing, from e-commerce to the Olympics The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age. Column Comic Dive: Bye Bye, Brandless As marketers grapple with digital transformation, the DTC darling's downfall highlights the challenges of building private label brands. Corona continues 'Coming Ashore' campaign amid coronavirus-related backlash The company said its loyal consumers understand there isn't a link between the deadly virus and its brand. Walmart confirms creation of Walmart+ The new membership program will be a reboot of the retailer's Delivery Unlimited grocery program as the company looks to compete with Amazon Prime for shoppers. New Balance debuts Kawhi Leonard-starring ads to support new NBA partnership A campaign profiling athletes launches as the apparel brand strikes a multiyear deal to become an official global marketing partner of the league. The Laughing Cow wants to inspire laughter in new cross-channel push The campaign is based on a poll of American consumers that found that 59% would like to laugh more frequently. Read more news What We're Reading Ad Age The Trade Desk reports record growth as brands take digital ad buys in-house Tubefilter YouTube Is Considering Letting Creators Sell Their Own Ads The Wall Street Journal Wayfair Copied Amazon to Grow Fast. Now, It Searches for Profits Adweek MDC Partners Reports Annual Revenue Dip Despite Best New Business Run in 4 Years Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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