Feb. 14 - Kraft Heinz to boost media spend, cut agencies | Starbucks names new CMO

Starbucks names new CMO focused on bridging physical, digital experience; Comic Dive: Breaking Up Is Hard To Do; Sweetgreen taps celeb chef David Chang to promote new sustainable salad; Kroger's self-serve ad platform addresses attribution challenge with sales data View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 14,​ 2020 Note from the editor Marketing Dive will not publish a newsletter on Monday, Feb. 17, in recognition of Presidents Day. As you head into the long weekend, catch up on our recent features on how marketers can level the playing field against tech giants like Google and Amazon and what the collapse of DTC darling Brandless says about the difficulties of brand building in the digital era. We'll be back in your inbox on Tuesday, and in the meantime, thanks for reading. Best, Peter Adams Reporter, Marketing Dive Twitter | Email Kraft Heinz to boost media spending by 30% while cutting agencies A focus on bigger brands that have more momentum and better margins comes as sales fell for the fourth straight quarter. Starbucks names new CMO focused on bridging physical, digital experience In his prior roles at the company, 18-year veteran Brady Brewer helped guide areas like delivery and mobile app offerings. Column Comic Dive: Breaking Up Is Hard To Do As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization. Sweetgreen taps celeb chef David Chang to promote new sustainable salad The Momofuku founder stars in a humorous video series alongside fish puppets to discuss the new environmentally friendly kelp offering. Kroger's self-serve ad platform addresses attribution challenge with sales data By letting advertisers view online and in-store sales data on the platform, the retailer aims to bring more transparency into the ad buying process. Tech titans' growing vulnerabilities will help brands level the playing field, Forrester says Special treatment on business and legal fronts have advantaged Amazon, Facebook, Google and Apple, but that's now changing due to proposed legislation and consumer backlash. What Brandless' downfall says about brand building in the digital era One of the biggest casualties to recently impact the DTC category carries lessons for legacy marketers. Read more news What We're Reading Ad Age Dentsu Aegis Network sees organic revenue declines in full year, fourth quarter CNBC Juul bought ad space on kids’ websites, including Cartoon Network, lawsuit charges The Wall Street Journal Roku Expects to Sustain Robust Revenue Growth Retail Dive Walmart to end Jet Black service Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Event How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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