Weekender: Jack Daniel's documentary hits 850 theaters in May

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Marketing Dive's Top News Weekender | Feb.​ 29,​ 2020 Jack Daniel's documentary hits 850 theaters in May "Chasing Whiskey: The Untold Story of Jack Daniel's" was filmed in five countries to show the brand's global appeal and will run for one night only. Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion An analysis found the gross-out concept underperformed in areas such as stoking desire, but successfully captured attention above category benchmarks. How coronavirus could impact marketing, from e-commerce to the Olympics The outbreak may have a cooling effect on a year that was forecast to see greater media investments, and highlights realities unique to the digital age. PepsiCo's Pure Leaf tea subverts classic fairy tales with Amy Poehler A digital content series narrated by the "Parks and Recreation" star comes as part of a larger campaign encouraging women to say "no." Opinion Dodging the pitfalls of meme-inspired branding With an intuitive and aesthetic understanding of online subcultures, marketers can create anchors for their brand that leave room for growth, writes CBX's Jaime Klein Daley. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why marketers must evolve their outlook on gender — or lose out From consumer campaigns to product design, the adoption of less narrow, binary definitions of gender could be critical to growth and winning over audiences like Gen Z.   Best of What We're Reading Adweek MDC Partners Reports Annual Revenue Dip Despite Best New Business Run in 4 Years Ad Age In face of coronavirus, SXSW has no plans to reschedule or cancel Ad Age The Trade Desk reports record growth as brands take digital ad buys in-house Bloomberg Amazon Merchants Spooked by Coronavirus Fallout Curtail Ad Spending The Wall Street Journal Toy Industry Looks to YouTube Talent for Next Generation of Merchandise The Drum Meet the CMO turning Crocs 'from a meme to a dream' Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Why Every Brand Should Be Rethinking Their Influencer Strategy March 24, 2020 - March 24, 2020 | Webinar 11am ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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