Feb. 24 - Why marketers must evolve on gender | Reviews are mixed for Burger King's moldy Whopper ad

Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion; Liquid Death water promotes recyclable packaging with demons in hell; Jack Daniel's documentary hits 850 theaters in May; KFC France jumps on buzz of Kanye West, Kim Kardashian visit View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 24,​ 2020 Deep Dive Why marketers must evolve their outlook on gender — or lose out From consumer campaigns to product design, the adoption of less narrow, binary definitions of gender could be critical to growth and winning over audiences like Gen Z.   Burger King's moldy Whopper ad sparks visceral reactions, but scores on subversion An analysis found the gross-out concept underperformed in areas such as stoking desire, but successfully captured attention above category benchmarks. Liquid Death water promotes recyclable packaging with demons in hell The water brand pushes an alternative to plastic bottles in an edgy new campaign that lands in advance of its national Whole Foods rollout. Jack Daniel's documentary hits 850 theaters in May "Chasing Whiskey: The Untold Story of Jack Daniel's" was filmed in five countries to show the brand's global appeal and will run for one night only. KFC France jumps on buzz of Kanye West, Kim Kardashian visit The fast-food chain customized a bucket of chicken featuring lyrics that mention KFC and erected a plaque commemorating the celebrities' visit. Column Campaign Trail: McDonald's type-only ads illustrate the power of visual identity Omitting the golden arches and recognizable burger imagery, the minimalist creative flexes the fast-food behemoth's iconic status. Read more news What We're Reading Bloomberg Trump Ads Will Take Over YouTube's Homepage on Election Day Ad Age Facebook blocks valuable ad data in privacy update to its marketing partner program The Wall Street Journal Fox, Comcast Pursue Takeovers of Ad-Supported Video Services Suggest a story we should read From Our Library Webinar - on demand How AI and Cross-Industry Intelligence Will Power the Retail Experience in 2020 By Brand Studio View all resources Upcoming Events How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET 5 Ways That Location Intelligence Can Drive Traffic and Improve Sales March 31, 2020 - March 31, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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