Feb. 18 - Domino's taps Norm from 'Cheers' | Subaru tells stories with BuzzFeed, YouTube

Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series; Two months into 2020, 6 retailers have named or laid off a CMO; How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids; CMOs worry that recession will have negative effect on 2020, survey says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 18,​ 2020 Domino's taps Norm from 'Cheers' to promote new pickup feature An ad integrates classic footage from the TV show to stoke consumers' nostalgia and highlight tech that knows customers' names.  Subaru accelerates storytelling for Outback with BuzzFeed, YouTube mini-series Digital content integrations, including an interactive video quiz, extend a TV campaign focused on emotional storytelling. Two months into 2020, 6 retailers have named or laid off a CMO Shuffling in the role comes after a record year of CEO departures, and includes the likes of Gap, Lululemon and Tailored Brands. How Unilever can change CPG marketing by shifting Wall's ice cream ads away from kids Adopting more responsible advertising and marketing principles for foods and beverages designed for children could be a game-changer for the CPG giant and its competitors. CMOs worry that recession will have negative effect on 2020, survey says More than a third of businesses are expected to bring more marketing agency work in-house in 2020 to cut costs.  Column Comic Dive: Breaking Up Is Hard To Do As Google joins the list of companies that will no longer support third-party cookies, the marketing industry looks for a way forward that balances privacy and personalization. Read more news What We're Reading The Drum Unilever instigates strategic review of health and beauty brands to rekindle growth FoodBev Media Molson Coors unveils new identity as it seeks to move beyond beer Ad Age Data management platforms 'declining fast' as brands shift to first-party data The Wall Street Journal Jeff Bezos Pledges $10 Billion to Tackle Climate Change Suggest a story we should read Upcoming Event How to Intelligently Prevent Fraud and Drive Growth March 11, 2020 - March 11, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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