Plants gone potty!: Discover the Top Loyalty Strategies of 2020

Are your loyalty strategies set up for success?

As customer expectations evolve in an increasingly digital world, driving customer loyalty has become a crucial component of marketing strategy. Even though 72 percent of executives say customer loyalty is a top business priority for their organization, less than half believe their approach to loyalty is effective.

To uncover winning loyalty strategies, Mastercard partnered with Harvard Business Review Analytic Services to research the latest loyalty trends in a survey of 400 executives across a dozen major industries globally.

The research highlights critical changes in the customer loyalty landscape and outlines four steps that companies can take to reimagine the future of their loyalty strategies:

Create seamless experiences
Become digital-first
Deliver contextual loyalty
Leverage predictive analytics

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Mastercard is a registered trademark, and the circles design is a trademark, of Mastercard International Incorporated.

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Plants gone potty!

Discover the Top Loyalty Strategies of 2020

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