Plants gone potty!: Discover the Top Loyalty Strategies of 2020

Are your loyalty strategies set up for success?

As customer expectations evolve in an increasingly digital world, driving customer loyalty has become a crucial component of marketing strategy. Even though 72 percent of executives say customer loyalty is a top business priority for their organization, less than half believe their approach to loyalty is effective.

To uncover winning loyalty strategies, Mastercard partnered with Harvard Business Review Analytic Services to research the latest loyalty trends in a survey of 400 executives across a dozen major industries globally.

The research highlights critical changes in the customer loyalty landscape and outlines four steps that companies can take to reimagine the future of their loyalty strategies:

Create seamless experiences
Become digital-first
Deliver contextual loyalty
Leverage predictive analytics

Read the Report

Subscribe to Compendium

Stay ahead of the curve with insights, analysis and global thought leadership to inspire data-driven innovation.

Mastercard is a registered trademark, and the circles design is a trademark, of Mastercard International Incorporated.

Want to reach 84,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1575 Eye St NW, Suite 400, Washington, DC 20005

Plants gone potty!

Discover the Top Loyalty Strategies of 2020

No comments:

Weekender: Campaign Trail: Sprite locks in NBA stars Anthony Edwards, Kevin Garnett

Report Abuse