Kobe.
There's no shortage of eloquent tributes to his life and the lives of the others lost in this tragedy - you don't need to another one from me.
But I do want to share two things that were published before Kobe's death that you likely haven't seen.
That's where the quote you see at the top of this newsletter came from.
The second is a 5-minute video from Alan Stein (who happens to be a former high school basketball teammate of mine turned professional speaker) in which he shares a powerful story about what he learned from watching Kobe practice one morning.
It's a lesson not only in what made Kobe great, but what can make us all great at whatever we choose to do.
Now, on to this week's ideas...
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1. Five Valuable Things That Happen When You Ask Your Audience How You Can Help Them
"The more you speak your audience's language, the more likely they are to resonate with what you say."
If you want to better grow, serve, or sell to your audience then I recommend you ask them a simple question: "How can I help you?"
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2. How To Find The One Decision That Removes 100 Decisions
"Making too many decisions is often symptomatic of poor systems or process."
There are good decisions, bad decisions, and decisions that are so powerful they free up your time, simplify your life, and make everything you do more likely to succeed.
This post is about that last kind.
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3. How To Use Upstream Thinking To Grow Your Audience
"Upstream thinking involves taking an existing problem and going upstream to solve a different issue, which renders the original problem irrelevant."
A couple years ago Adam Holownia launched a YouTube channel and had a common problem: How could he get an audience to watch his videos?
But rather than tackle that problem, he instead focused on another problem - where to get ideas for his videos?
By solving that problem he made the other one irrelevant.
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4. The Best Twitter Threads About Advertising, Marketing, And Creative Strategy
"Being wrong and interesting is more effective than being right and dull."
I'm not going to attempt to summarize this one because it covers way too much ground to boil down to a couple sentences.
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5. A Search Engine Optimization Checklist
"This article lists what to do to improve on-page SEO."
This one is a little more technical than what I typically share, but don't be afraid!
I'm no SEO expert myself and found it a helpful resource if you dream of getting more Google traffic for your work.
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Three Quick Things Before You Go...
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