Feb. 6 - Burger King's anti-Valentine's Day promo | Google to end 'disruptive' video ads

Google plans crackdown on 'disruptive' video ads; Corporate social responsibility emerges as content king in 2020 Super Bowl ads; Amstel Light taps Phil Mickelson as friendship matchmaker in new ad; Why so many Super Bowl commercials aimed for the heart View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 6,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Survey: Identity-Based Marketing We're conducting a quick pulse survey to learn how marketers are investing in identity management and personalized experiences. Share your insights for a $5 Starbucks gift card. Burger King celebrates Harley Quinn's breakup in anti-Valentine's Day promotion By building a promotion around the narrative of scorned lovers, the brand could connect with consumers at a time when fewer are embracing the holiday. Google plans crackdown on 'disruptive' video ads The tech giant's Chrome browser on Aug. 5 will stop showing paid spots that don't comply with new standards from the Coalition for Better Ads. Opinion Corporate social responsibility emerges as content king in 2020 Super Bowl ads Considering relevance, brand persona and impact are key to marketing around CSR, says Lindsay Singleton, a Civic Responsibility Project board member. Amstel Light taps Phil Mickelson as friendship matchmaker in new ad The brand is targeting male Gen Xers and older consumer groups who haven't traditionally been the focus of beer campaigns. Opinion Why so many Super Bowl commercials aimed for the heart The visceral nature of several big game ads comes as consumers demand authenticity and relatability, says UserTesting CMO Michelle Huff. Read more news What We're Reading The Wall Street Journal Justice Department Ramps Up Google Probe, With Heavy Focus on Ad Tools Forbes Shopify Removes CMO While Making ‘Adjustments To The Marketing Function’ MediaPost No Growth For Publicis Groupe In 2019 Adweek Barnes and Noble Pulls Diverse Book Covers Campaign After Online Backlash Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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