Feb. 4 - Super Bowl winners and losers | Coke, Reese's score on Amazon

How Coke, Reese's turned Super Bowl ads into Amazon sales after the game; Dunkin' names new VP of marketing strategy amid pivot to integrated approach; Axe teams with Netflix's 'Sex Education' to offer dating tips; Google parent reveals YouTube ad revenue of $15B View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 4,​ 2020 Deep Dive Despite Super Bowl LIV's marketing deja vu, several ads break out Multibrand spots, ads supporting women, "Groundhog Day" and yes, the resurrection of Mr. Peanut, caused some of the biggest stir this year. How Coke, Reese's turned Super Bowl ads into Amazon sales after the game Profitero's report suggests that viewers were wooed by some ads into buying products online. Dunkin' names new VP of marketing strategy amid pivot to integrated approach CEO Dave Hoffmann said the move will streamline the company's strategic, go-to-market functions into one team.  Sponsored Content by Oracle Netsuite Ebook: Netsuite's guide to VC funding Download this ebook to receive your start-to-finish guide on acquiring VC funding. Download the ebook now. Axe teams with Netflix's 'Sex Education' to offer dating tips The social media effort is driven by brand research showing 47% of boys aged 14-24 have refrained from asking someone out due to lack of confidence. Google parent reveals YouTube ad revenue of $15B The popular video-sharing site's revenue rose 36% in 2019 from a year earlier, outpacing search ad growth for Google. By the numbers: Super Bowl LIV The big game's ads, broken down by sentiment, social engagement and more. Read more news What We're Reading Digiday With its sights set on winning more ad budgets, Accenture winds down media auditing arm The Wall Street Journal Disney Strategy for Fox Assets Comes Into Focus as Executives Quit Ad Age Google Chrome begins third-party cookie evolution Ad Exchanger Smaato Brings On Fourth CEO In A Year And Lays Off 10% Of Staff Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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