Feb. 3 - Chobani cultivates plant-based marketing | Tracking every Super Bowl ad

Super Bowl LIV: Tracking every ad for 2020's big game; Starbucks ad inspired by transgender people testing out new names; Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership; Budweiser flips bottle labels for selfies, social sharing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Feb.​ 3,​ 2020 Note from the editor Hungry for some post-game analysis of the standout ads from Super Bowl LIV? Marketing Dive has you covered. Check your inbox this afternoon for a deeper dive into what worked, what didn't and what surprised industry experts as marketers fell back on a traditional playbook heavy on celebrities, pop culture and product spotlights. In the meantime, check out our ad tracker detailing all the creative that debuted before and during last night's game between the San Francisco 49ers and victorious Kansas City Chiefs. Chris Kelly Associate Editor, Marketing Dive Email Chobani leans on master brand in new campaign for oat milk With "Almost Milk," the dairy heavyweight looks to leverage brand equity it's earned over the past decade as it expands into plant-based products. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Catch up on every ad from the big game, including surprises by Planters, Jeep and Tide. Starbucks ad inspired by transgender people testing out new names The coffee chain discovered transgender YouTubers sharing stories of trialing their new names on its cups. Report: Walmart Media Group tests Xandr, The Trade Desk for DSP partnership The move comes after Walmart debuted its own in-house ad portal last month. Budweiser flips bottle labels for selfies, social sharing The AB InBev brand unveiled the SelfieBud label while opening its BudX Hotel, a three-day experiential takeover of a hotel in Super Bowl host city Miami. Kobe Bryant's death casts long shadow over Super Bowl LIV marketing Planters paused its #RIPeanut campaign while Hard Rock Cafe and Genesis are making last-minute edits to their ads in a potentially unprecedented shake-up ahead of the big game. Column Comic Dive: Super Bowl Product Blitz Food and beverage marketers PepsiCo, Kraft Heinz and Kellogg are using the game's big stage to launch new products. Read more news What We're Reading MediaPost Super Bowl TV Ads Drove Online Search, Discovery On Publisher Sites Adweek A Politicized Super Bowl Means Opportunities for Brands Bloomberg Sunday Strategist: How Do You Boomer-Proof Harley-Davidson? Digiday Walgreens is expanding its digital cooler doors ad network Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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