Dec. 6 - Pantene welcomes LGBTQ+ folks home for the holidays | Will personalization persist?

Campaign Trail: Lagunitas keeps it weird with TV shopping network parody; Will personalization's role in marketing shrink as challenges grow?; Spotify extends annual Wrapped campaign to entire decade, podcast content; Rent the Runway partners with W Hotels View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 6,​ 2019 Pantene supports LGBTQ+ folks with 'Going Home for the Holidays' series This purpose-driven holiday campaign speaks to the 44% of LGBTQ+ people who feel they can't come home as their true selves. Column Campaign Trail: Lagunitas keeps it weird with TV shopping network parody The beer brand's CMO explains how it tapped into the branded merchandise trend while highlighting employees in a cheeky video series that promotes its IPAs moving to cans. Will personalization's role in marketing shrink as challenges grow? Gartner predicts 80% of marketers will drop personalization in five years while the ANA named "personalization" its marketing word of the year, highlighting the tactic's appeal and challenges. Spotify extends annual Wrapped campaign to entire decade, podcast content The feature is for the first time accessible through the platform's mobile app, and outdoor ads spotlight newer bets like the acquisition of Gimlet Media.   Rent the Runway partners with W Hotels The clothing rental company will supply a travel wardrobe to guests upon their arrival at the luxury hotels.  Read more news What We're Reading AdAge Papa John's founder sues agency Laundry Service after fallout over a racial slur The Verge Former Away employees describe a toxic work environment at the luggage company Adweek MDC Partners Forms New Agency Network With Doner at the Helm MediaPost Programmatic DOOH Takes Hold In Japan As Olympics Approach The Wall Street Journal Facebook in Talks for New York Office, in Deal Making Company One of City’s Largest Suggest a story we should read From Our Library Trendline How Retail Marketers are Engaging Gen Z View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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