Dec. 11 - 'Rick and Morty' warps to Super Bowl for Pringles | KFC CMO is Exec of the Year

Executive of the Year: Andrea Zahumensky, KFC; SodaStream parodies ASMR videos with Jonathan Van Ness; Vizio creates new business unit to sell ads directly to marketers; The Marketing Dive Awards for 2019 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 11,​ 2019 BROUGHT TO YOU BY — MARKETING DIVE TRENDLINE Personalization Strategies in 2020 Personalization is changing how marketers in all industries reach their customers, from targeted ads to custom product recommendations. In our Trendline, learn how top retailers such as Nike and Clinique are leveraging personalization in 2020. 'Rick and Morty' warps to Super Bowl with Pringles spot, product tie-in A 30-second ad for the Kellogg brand is being developed with the series' creators, and an integrated campaign will run through 2020. Dive Awards Executive of the Year: Andrea Zahumensky, KFC As CMOs everywhere face a "desperate fight for survival," KFC's U.S. marketing chief has helped successfully transform the QSR into a lifestyle brand through outsized campaigns. SodaStream parodies ASMR videos with Jonathan Van Ness Timed for the holidays, the video promises to help viewers relax during a stressful time of year. Sponsored Content by Marketing Dive Brand Studio Meeting the membership association needs of millennials As Millennials and Gen Zers dominate the workforce, membership associations need to modernize their experiences to stay relevant. In our playbook, learn how to meet the changing needs of this generation through digital solutions. Vizio creates new business unit to sell ads directly to marketers The connected TV maker is now working to snag a slice of the OTT video opportunity by offering ad space on the devices it already sells. Dive Awards The Marketing Dive Awards for 2019 From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year. Read more news What We're Reading MediaPost A-B InBev Denies Global Agency Review, But Says It's Rethinking Marketing Process AdAge NBC books $1 billion in Olympic ad sales, on pace to shatter record Bloomberg Netflix Must Add Ads or Lose Millions of Users, Needham Says The Drum Havas Group acquires management consultancy specialists Gate One Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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