Dec. 18 - Burger King app feeds delayed holiday flyers | Coke leverages Google trends for holiday push

Coke leverages Google's search data to prove the holiday spirit grows stronger; Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign; Shake Shack in-houses AOR staff; Experiential hospitality: Guests check in but will brands overstay their welcome? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 18,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Power of Collaborative Analytics Resourceful marketers are leveraging the increasingly digital trail of customer data by sharing with their trade partners. In our playbook, learn how collaborative analytics can serve your customers while growing your business. Burger King dishes free Impossible Whoppers to delayed holiday flyers Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon. Coke leverages Google's search data to prove the holiday spirit grows stronger A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season. Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign Frito-Lay taps NFL stars and signature brands as it gears up for what's expected to be a busy snack sales season leading up to the Super Bowl. Sponsored Content by Campbellsville University Online What is context marketing? It's often been said that content is king, but content is all around us. That's why marketers and advertisers need to reach consumers at just the right moment. Shake Shack in-houses AOR staff Joining the QSR's marketing team, Agency Within employees will focus on digital experiences such as the recent food delivery deal with Grubhub. Deep Dive Experiential hospitality: Guests check in but will brands overstay their welcome? From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019. UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Snickers returns for the 10th anniversary of its "You're Not You When You're Hungry" messaging. Read more news Appealing to Millennials through Digital Transformation In order to appeal to the younger generations dominating the workforce, associations need to modernize their membership experiences. Find out how in our playbook. Learn More What We're Reading AdAge AB InBev takes over NHL sponsorship, gaining control of all four major pro leagues in the U.S. MediaPost Fox Promotes Ad Executives, Expands Sports Advertising Sales The Drum Pandora taps ex-P&G marketer to turn brand around TechCrunch Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there Suggest a story we should read From Our Library Trendline How Retail Marketers are Engaging Gen Z Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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