Dec. 16 - Coke reinstates global CMO role | Amazon cuts Dataxu's access to Fire TV

Report: Amazon cuts Dataxu's access to Fire TV inventory; New AVOD services in 2020 will bring more ad inventory, report says; Comic Dive: Brand the Halls View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 16,​ 2019 Coke reinstates global CMO role in bid to unify marketing, operations The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year. Report: Amazon cuts Dataxu's access to Fire TV inventory Roku's recent acquisition of Dataxu turned up the heat on its competition with Amazon for domination of the OTT space. New AVOD services in 2020 will bring more ad inventory, report says Platform debuts like Disney+ and Apple TV+ open up additional ad inventory, meaning more opportunities for marketers to get in front of viewers. Sponsored Content by Iterable 6 recipes for marketers craving customer engagement We've deconstructed 6 popular lifecycle campaigns so you can learn to recreate your own versions. Download now. Column Comic Dive: Brand the Halls It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit. Read more news What We're Reading Restaurant Dive Why video needs to be a New Year priority for restaurant marketing CNBC Hallmark says it’s ‘truly sorry’ after pulling ads of same-sex couples, hopes to reinstate Zola ads The Drum WPP sells majority stake in sports agency Two Circles after four years Ad Exchanger Oversold And Overpromised: Marketers Move Away From DMPs Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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