Dec. 12 - Popeyes' chicken sweater sells out | Amazon buying Sizmek's tech is Disruption of the Year

Disruption of the Year: Amazon buys Sizmek's ad-serving tech; Disney+ secures $20M in app revenue in 1st month; ARF: Different approaches to data cause tension on marketing teams, limiting quality; The Marketing Dive Awards for 2019 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 12,​ 2019 MARKETING DIVE TRENDLINE What Marketers Need to Know About Gen Z Gen Z and millennials may be the key to future success for retailers, but figuring out the optimal marketing strategy to earn their trust and their business is complicated. Read theTrendline. Popeyes rides chicken sandwich buzz with ugly sweater Deli brand Dietz & Watson is also getting into novelty holiday merchandise with prosciutto-themed shirts, stretchy "eatin' pants" and stockings full of nuts. Dive Awards Disruption of the Year: Amazon buys Sizmek's ad-serving tech Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google's search dominance. Disney+ secures $20M in app revenue in 1st month The media giant's streaming app averages 9.5 million users a day, 84% of whom are in the U.S., Apptopia found. ARF: Different approaches to data cause tension on marketing teams, limiting quality Creatives, strategists and researchers are not aligned when it comes to using data, leading to a lack of trust, a disconnect in ownership of insights and misalignment on goals. Dive Awards The Marketing Dive Awards for 2019 From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year. Read more news What We're Reading Ad Age The Peloton ad actress speaks out: 'Honestly I think it was just my face' Adweek Levi's New Retail Experience Features a Tech-Fueled Merch Drop Variety YouTube Institutes Stricter Harassment Policy, Won't Exempt Public Figures Digiday 'Let them try it': Agency execs see the in-house marketing trend fading Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip