Weekender: Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot

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Marketing Dive's Top News Weekender | Dec.​ 14,​ 2019 MARKETING DIVE TRENDLINE What Marketers Need to Know About Gen Z Gen Z and millennials may be the key to future success for retailers, but figuring out the optimal marketing strategy to earn their trust and their business is complicated. Read theTrendline. Ryan Reynolds' Aviation Gin pokes fun at Peloton ad fail in new spot The marketer moved quickly to capitalize on the exercise bike brand's misfire with its own ad starring the same actress gaining millions of views on social. Marketer of the Year: PepsiCo The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z. Executive of the Year: Andrea Zahumensky, KFC As CMOs everywhere face a "desperate fight for survival," KFC's U.S. marketing chief has helped successfully transform the QSR into a lifestyle brand through outsized campaigns. Popeyes rides chicken sandwich buzz with ugly sweater Deli brand Dietz & Watson is also getting into novelty holiday merchandise with prosciutto-themed shirts, stretchy "eatin' pants" and stockings full of nuts. Campaign of the Year: Taco Bell's 'The Bell' Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees. Best of What We're Reading Adweek Levi's New Retail Experience Features a Tech-Fueled Merch Drop AdAge NBC books $1 billion in Olympic ad sales, on pace to shatter record The Wall Street Journal FTC Weighs Seeking Injunction Against Facebook Over How Its Apps Interact Restaurant Business Pizza Hut's U.S. Brand Chief Departs Ad Age The Peloton ad actress speaks out: 'Honestly I think it was just my face' The Wall Street Journal Big Brands, Online Startups Find Success Rests on Store Shelves Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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