Dec. 10 - Pepsi CMO departs | Taco Bell hotel is Campaign of the Year

Campaign of the Year: Taco Bell's 'The Bell'; Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf; Pinterest debuts Trends tool to help track top searches; Smirnoff dreams up fake home goods partnership for gag gift View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 10,​ 2019 BROUGHT TO YOU BY — MARKETING DIVE TRENDLINE Personalization Strategies in 2020 Personalization is changing how marketers in all industries reach their customers, from targeted ads to custom product recommendations. In our Trendline, learn how top retailers such as Nike and Clinique are leveraging personalization in 2020. Pepsi CMO leaves amid beverage giant's marketing resurgence Roberto Rios departs for Schwan's Company at a time when larger investments in media and advertising are bolstering Pepsi's bottom line. Dive Awards Campaign of the Year: Taco Bell's 'The Bell' Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees. Vistaprint holiday campaign blends influencers, YouTube Shopping Shelf A scrolling tool appears beneath videos so viewers can directly buy Vistaprint's envelopes, seals and mailing labels.​ Pinterest debuts Trends tool to help track top searches The social media company foresees 2020 trends in rewilding, dog halos, Granny pods, agritourism and rockhounding. Smirnoff dreams up fake home goods partnership for gag gift Riffing on the "Icing" drinking game, the brand is spicing up holiday gift swaps by disguising what appears to be a boring gift but is actually a bottle of malt beverage. Dive Awards The Marketing Dive Awards for 2019 From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year. Read more news What We're Reading Restaurant Business Pizza Hut's U.S. Brand Chief Departs The Drum Kantar CEO Eric Salama to step down after 17 years with WPP Variety Comcast to Spend $2 Billion on NBCU's Peacock Streaming Service in First Two Years Ad Age IPG's Michael Roth criticizes rivals' consolidation efforts, integration woes Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Trendline How Retail Marketers are Engaging Gen Z View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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