Dec. 19 - Neiman Marcus' shoppable holiday video | Rubicon Project, Telaria merge

Rubicon Project, Telaria merge to seize on booming CTV space; Can Coca-Cola escape the shadow of past deceptive marketing campaigns?; Cheez-It kicks off Twitter contest for college football playoffs; Marketers will prioritize mobile, web development talent in 2020 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 19,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Power of Collaborative Analytics Resourceful marketers are leveraging the increasingly digital trail of customer data by sharing with their trade partners. In our playbook, learn how collaborative analytics can serve your customers while growing your business. Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson The entertaining video turns a playful branding message into a direct marketing push to "Shop Now." Rubicon Project, Telaria merge to seize on booming CTV space The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook. Can Coca-Cola escape the shadow of past deceptive marketing campaigns? A research paper revealed the soda giant targeted teens and moms earlier in the decade before committing to diversify its portfolio and reduce sugar intake. Cheez-It kicks off Twitter contest for college football playoffs Limited-edition boxes of the cheesy snack will feature the logos of both teams competing on Dec. 27. Marketers will prioritize mobile, web development talent in 2020 The demand illustrates an evolution that's taking place across industries. 3 things to do before California's privacy law goes live Experts have hailed the California Consumer Privacy Act as the "de facto" standard for other states to craft privacy legislation.  UPDATED Super Bowl LIV: Tracking every ad for 2020's big game Facebook's big game debut will promote Groups with a 60-second spot starring Chris Rock and Sylvester Stallone. Read more news Appealing to Millennials through Digital Transformation In order to appeal to the younger generations dominating the workforce, associations need to modernize their membership experiences. Find out how in our playbook. Learn More What We're Reading The Drum How brand partners tapped into Star Wars: The Rise of Skywalker MediaPost Magna: Netflix, Quibi Are 'Vulnerable,' Get Ready For 'Superbundles' Bloomberg Facebook Pursues Music Video Rights in Challenge to YouTube Modern Retail How Google's commerce ambitions could impact online retail Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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