Dec. 20 - Budweiser resurrects 'Whassup' on Instagram | Google tops Facebook for holiday referrals

Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot; Google tops Facebook in driving early holiday traffic to retail sites, study finds; Facebook quietly bought a startup to bring live video shopping to Marketplace View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 20,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Power of Collaborative Analytics Resourceful marketers are leveraging the increasingly digital trail of customer data by sharing with their trade partners. In our playbook, learn how collaborative analytics can serve your customers while growing your business. Budweiser resurrects classic 'Whassup' ad on Instagram Stories To celebrate the campaign's 20th anniversary, the Anheuser-Busch flagship looks to create the world's longest chain of people saying "Whassup." Column Campaign Trail: LVMH label Loewe defies Christmas cliches in quirky holiday spot The luxury line​ merged stop-motion animation and live action shots for a fantastical campaign that evokes an "Alice in Wonderland" charm. Google tops Facebook in driving early holiday traffic to retail sites, study finds Despite the hype around social commerce, organic and paid Google search appear more effective at delivering site traffic and conversions. Facebook quietly bought a startup to bring live video shopping to Marketplace Packagd is developing tools that will let users directly purchase from live broadcasts, Bloomberg reported. Read more news Appealing to Millennials through Digital Transformation In order to appeal to the younger generations dominating the workforce, associations need to modernize their membership experiences. Find out how in our playbook. Learn More What We're Reading Restaurant Dive Chipotle tests pickup windows as part of digital push The Wall Street Journal YouTube Created a Generation of Young Stars. Now They Are Getting Burned Out. Ad Exchanger Five Things You Need To Know About The Rubicon-Telaria Merger Chicago Tribune Allstate is cutting its Esurance line to focus on building up its name brand Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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