Weekender: Coke reinstates global CMO role in bid to unify marketing, operations

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Marketing Dive's Top News Weekender | Dec.​ 21,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Power of Collaborative Analytics Resourceful marketers are leveraging the increasingly digital trail of customer data by sharing with their trade partners. In our playbook, learn how collaborative analytics can serve your customers while growing your business. Coke reinstates global CMO role in bid to unify marketing, operations The role was scrapped just two years ago, with duties shifting to Chief Growth Officer Francisco Crespo, who will retire next year. Neiman Marcus unwraps 3-minute shoppable video starring Taraji P. Henson The entertaining video turns a playful branding message into a direct marketing push to "Shop Now." Burger King dishes free Impossible Whoppers to delayed holiday flyers Anyone whose flight is delayed between Dec. 18 and Dec. 30 can download the burger chain's app and input their travel details to receive a coupon. Sponsored Content by Iterable 6 recipes for marketers craving customer engagement We’ve deconstructed 6 popular lifecycle campaigns so you can learn to recreate your own versions. Download now. Coke leverages Google's search data to prove the holiday spirit grows stronger A campaign uses data analysis, including a custom-branded Google Trends page, to show how divisive topics are receding during the holiday season. Doritos, Lay's, Tostitos and Cheetos team up in football-themed campaign Frito-Lay taps NFL stars and signature brands as it gears up for what's expected to be a busy snack sales season leading up to the Super Bowl. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Experiential hospitality: Guests check in but will brands overstay their welcome? From the Taco Bell hotel to an Airbnb listing for the Oscar Mayer Weinermobile, booking an overnight stay with favorite brands was a breakout trend in 2019. Appealing to Millennials through Digital Transformation In order to appeal to the younger generations dominating the workforce, associations need to modernize their membership experiences. Find out how in our playbook. Learn More Best of What We're Reading The Wall Street Journal Unilever to Miss Sales Target, Putting Pressure on CEO Bloomberg Facebook Pursues Music Video Rights in Challenge to YouTube Ad Exchanger Five Things You Need To Know About The Rubicon-Telaria Merger Ad Exchanger Oversold And Overpromised: Marketers Move Away From DMPs Digiday As the mattress industry gets more competitive, Serta Simmons is revamping its ad strategy MediaPost Magna: Netflix, Quibi Are 'Vulnerable,' Get Ready For 'Superbundles' Suggest a story we should read From Our Library Playbook The Rise of AI-Enabled Customer Experiences By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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