Dec. 13 - Kellogg tests Hulu's binge watching ad format | Accenture's Droga5 buy is Deal of the Year

Deal of the Year: Accenture buys Droga5; Sam's Club snaps up tech, talent from embattled WPP unit Triad; Comic Dive: Brand the Halls; Conductor buys content agency back from WeWork View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Dec.​ 13,​ 2019 MARKETING DIVE TRENDLINE What Marketers Need to Know About Gen Z Gen Z and millennials may be the key to future success for retailers, but figuring out the optimal marketing strategy to earn their trust and their business is complicated. Read theTrendline. Kellogg, Maker's Mark test Hulu's new ad format that rewards binge watching Cheez-It Snap'd and Sparkle paper towels are piloting messages that offer the next episode ad-free when a binge session is in progress. Dive Awards Deal of the Year: Accenture buys Droga5 Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals. Sam's Club snaps up tech, talent from embattled WPP unit Triad The move "rounds out" the in-housing of Sam's Club's digital advertising services, according to Chief Member Officer Tony Rogers. Column Comic Dive: Brand the Halls It's beginning to look a lot like branded merchandise season as major QSRs and CPGs get in on the holiday spirit. Conductor buys content agency back from WeWork The company is now owned by its leadership and employees following a period of growth under WeWork's oversight. Disney accused of telling influencers to avoid 'Frozen 2' ad disclosures Japanese artists who promoted the movie on Twitter said they were told to not disclose that the company paid them to endorse it. Dive Awards The Marketing Dive Awards for 2019 From KFC to Accenture, these are the companies and executives that shaped the marketing industry this year. Read more news What We're Reading The Wall Street Journal FTC Weighs Seeking Injunction Against Facebook Over How Its Apps Interact MediaPost Nick Brien Out, Jacki Kelley In As Dentsu Aegis Network Americas CEOby Adweek JPMorgan Chase Promotes CMO Kristin Lemkau to CEO of New Division Suggest a story we should read From Our Library Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio View all resources Upcoming Event Revolutionize Your Business with Self-Service Analytics Dec. 17, 2019 - Dec. 17, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip