Weekender: CMOs are in a 'desperate fight for survival,' Forrester says

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Marketing Dive's Top News Weekender | Nov.​ 2,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Achieve Stronger Marketing Campaign Results The ‘Amazon Effect’ is empowering brands to better act on data. In our webinar, learn how to organize and deploy marketing data to beat the competition. CMOs are in a 'desperate fight for survival,' Forrester says Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO. Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes. Ben & Jerry's CEO on how to get cause marketing right At 3BL Media's Brands Taking a Stand event Tuesday, Matthew McCarthy criticized a lack of action from leadership and urged sinking more investments into purpose over core product. MARKETING DIVE TRENDLINE The evolution of personalized marketing data In our editorial report, we look at how personalization is transforming the industry for marketers and consumers alike. Plus, learn how retail giants like Nike, Amazon and Target are using it to create unique shopping experiences. Tazo tea and RZA bring overnight camp experience to Staten Island The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness. Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Solving OOH's attribution problem takes on new urgency amid a renaissance OOH spending is again on the rise, hitting pre-recession levels, but figuring out measurement is now table stakes versus a nice-to-have feature. How Leading Marketers are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B. Access Now Best of What We're Reading Mobile Marketer NBCUniversal rolls out shoppable ad unit Campaign Mondelez taps Ogilvy-led WPP team for Milka's European creative business Reuters New Juul CEO reshuffles top deck to fix image The Drum Beyond Meat beefs up marketing practice as it names Coke exec as CMO The Wall Street Journal Whassup? Anheuser-Busch InBev Looks for New Markets Mobile Marketer App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms Suggest a story we should read Upcoming Event Holiday Email Marketing 2019: Trends, Tips and Tactics Nov. 7, 2019 - Nov. 7, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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