Nov. 8 - Xerox asks: Is clear a color? | P&G teams with Witherspoon's media brand

P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play'; Aéropostale's 'Oneness' campaign celebrates unity with real people; Local mobile, social ad sales to near $45B by 2024, forecast says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 8,​ 2019 BROUGHT TO YOU BY — Lytics Why you need a CDP and how to choose one By now, personalized marketing should be a top priority. Here's why you need a Customer Data Platform, and how to choose between them. Download your copy now. Column Campaign Trail: Is clear a color? Why Xerox is igniting the debate Playing off the "color of the year" trend, the printing company aims to reenergize its legacy of innovation with a video series centered on color. P&G, Reese Witherspoon's media brand develop content around bestseller 'Fair Play' New podcast and video series for the book that gives tips on rebalancing domestic work feature P&G's Tide, Downy, Charmin and Bounty brands. Aéropostale's 'Oneness' campaign celebrates unity with real people Brand ambassadors were found on TikTok and Instagram as well as via referrals from store associates and customers. Sponsored Content by Nielsen How lift helps prove the value of your marketing Learn how you can show the impact of advertising on sales. Get the free ebrief. Local mobile, social ad sales to near $45B by 2024, forecast says Native ads on social media will be the fastest-growing segment of local mobile advertising, rising 14% a year until 2024. Read more news What We're Reading The Wall Street Journal How Google Edged Out Rivals and Built the World's Dominant Ad Machine: A Visual Guide USA Today Move over La Croix: Coca-Cola to debut new flavored sparkling water with a bit of caffeine Ad Age The Trade Desk bets big on connected TV as revenue jumps 38 percent AdExchanger Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products The Drum Nielsen to separate media and retail businesses Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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