Nov. 6 - Pepsi's 'pay it forward' holiday push | YouTube buys into shopping ads

Shopping ads land on YouTube, reflecting video's role for consumers; Millennial parents want ads to reflect equal roles, Kraft Heinz study says; Kroger looks to transform with 'Fresh for Everyone' campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 6,​ 2019 BROUGHT TO YOU BY — Lytics Why you need a CDP and how to choose one By now, personalized marketing should be a top priority. Here's why you need a Customer Data Platform, and how to choose between them. Download your copy now. Pepsi shakes up holiday gift-giving with mobile spin on paying it forward The effort includes QR codes for sharing cash rewards via channels like Facebook Messenger and a reinterpretation of the Jumbotron kiss cam. Shopping ads land on YouTube, reflecting video's role for consumers As competition heats up with Amazon, Google continues to make its popular Shopping ads more visual and interactive. Millennial parents want ads to reflect equal roles, Kraft Heinz study says The cohort finds traditional advertising to be the least influential channel. Sponsored Content by Stanford University Produce economic value for your business and society Free Stanford Webinar on November 7 - Project Management 101: The Product Lifecycle. Register now. Kroger looks to transform with 'Fresh for Everyone' campaign The grocer's rebrand features a fresh logo, inclusive messaging and ads on TV, billboards, social media and audio streaming platforms. Read more news What We're Reading The Wall Street Journal Comscore Names Board Member to Take Over as CEO Ad Age GroupM North American CEO Tim Castree exits MediaPost Mattel Hopes Experiences Can Revive Ailing American Girl Stores The Drum How TripAdvisor plans to turn 'under-indexed' ad revenues into a bona fide media offering Adweek Gap's CMO on How the Brand Is Thinking About the Next 50 Years Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio View all resources Upcoming Event Holiday Email Marketing 2019: Trends, Tips and Tactics Nov. 7, 2019 - Nov. 7, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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