Nov. 5 - Axe launches 1st esports campaign | CTV media spending up 38%

EMarketer: CTV media spending will soar 38% to $7B this year; Johnnie Walker adds 'sensorial dynamism' to visual identity; Facebook rebranding unites family of apps amid antitrust scrutiny; No, the future of streaming is not bundled View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 5,​ 2019 BROUGHT TO YOU BY — Lytics Why you need a CDP and how to choose one By now, personalized marketing should be a top priority. Here's why you need a Customer Data Platform, and how to choose between them. Download your copy now. Axe debuts gaming-themed campaign for 'League of Legends' showdown "What's Your Move?" includes a 30-second spot of a talking can, AR dance cam and RFID scavenger hunt at the championship events in Madrid and Paris. EMarketer: CTV media spending will soar 38% to $7B this year Ad measurement will be a significant hurdle to supporting future ad growth, especially as a slew of new services debut. Johnnie Walker adds 'sensorial dynamism' to visual identity The update to the brand's "Keep Walking" campaign includes a Cocktail Grocer display at cultural festivals where attendees can sample popular local fare. Sponsored Content by Stanford University Learn what it takes to bring a successful product to market Free Stanford Webinar on November 7 - Project Management 101: The Product Lifecycle. Register now. Facebook rebranding unites family of apps amid antitrust scrutiny A new logo and refreshed imagery comes as the social media behemoth faces growing calls to undo its acquisitions of Instagram and WhatsApp. Opinion No, the future of streaming is not bundled A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler. Read more news What We're Reading AdAge Under Armour to ramp up marketing amid accounting probe, CEO change CNBC NBC is leaning toward making its Peacock streaming service free to everyone Bloomberg YouTubers Are Lobbying FTC to Fight Child Privacy Law Expansion Sports Illustrated NBA Adds DraftKings as Official Betting Operator Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio Survey Report 2019 Survey Report: The State of Social Lead Generation By Brand Studio View all resources Upcoming Event Holiday Email Marketing 2019: Trends, Tips and Tactics Nov. 7, 2019 - Nov. 7, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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