Nov. 4 - Natural Light trolls Miller Lite | Selfridges gets edgy for holidays

UK retailer Selfridges breaks holiday marketing tradition with edgy short film; No, the future of streaming is not bundled; Alaska Airlines rides ocean-powered wave data for 'Swell Deals'; Espolòn Tequila slings print magazine at pop-up newsstand View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 4,​ 2019 BROUGHT TO YOU BY — Lytics Why you need a CDP and how to choose one By now, personalized marketing should be a top priority. Here's why you need a Customer Data Platform, and how to choose between them. Download your copy now. Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers' The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media. UK retailer Selfridges breaks holiday marketing tradition with edgy short film "Future Fantasy" aims to contrast with typically sweet seasonal efforts and features ambassadors like the Cambridge Analytica whistleblower. Opinion No, the future of streaming is not bundled A flurry of platform launches coupled with murmurs of ad-supported content have some experts speculating that the future looks a lot like the cable bundling past, writes Branded Entertainment Network's Ricky Ray Butler. Sponsored Content by Lytics Don't know what a CDP is, or why you need one? Customer Data Platforms are the next big thing. But do you really know what they are and how they make marketing better? Our latest guide has all the answers. Download now. Alaska Airlines rides ocean-powered wave data for 'Swell Deals' Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts. Espolòn Tequila slings print magazine at pop-up newsstand To celebrate Day of the Dead, the Campari America brand also ran a satirical obituary for "fake news" in The New York Times. Column Comic Dive: Halloween Hangover Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns. Read more news What We're Reading Restaurant Dive McDonald's fires CEO Steve Easterbrook Retail Dive How to get on Gen Z's wish list this season The Sun Global consumer giants Heinz and Unilever slammed for advertising on Pornhub The Drum Pinterest is mulling a ‘big dollars’ brand campaign to win users Ad Exchanger Viant Co-Founders Buy Back DSP From Meredith Suggest a story we should read From Our Library Playbook 5 Reasons Advanced Degrees Are Still the Best Way to Advance Your Career and Boost Your Salary By Brand Studio View all resources Upcoming Event Holiday Email Marketing 2019: Trends, Tips and Tactics Nov. 7, 2019 - Nov. 7, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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