Nov. 1 - Chick-fil-A gaffe gives Popeyes marketing fodder | PepsiCo debuts online fashion hub

Comic Dive: Halloween Hangover; PepsiCo makes lifestyle brand push with e-commerce fashion hub; United Airlines, Airbnb drive interaction with YouTube's direct-response ads; Trustpilot's first consumer campaign features drag performer Honey Davenport View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Nov.​ 1,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Achieve Stronger Marketing Campaign Results The ‘Amazon Effect’ is empowering brands to better act on data. In our webinar, learn how to organize and deploy marketing data to beat the competition. Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes. Column Comic Dive: Halloween Hangover Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns. PepsiCo makes lifestyle brand push with e-commerce fashion hub House of PepsiCo features apparel and accessories from the company's collaborations with fashion labels from around the world. Sponsored Content by Nielsen How lift helps prove the value of your marketing Learn how you can show the impact of advertising on sales. Get the free ebrief. United Airlines, Airbnb drive interaction with YouTube's direct-response ads A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured. Trustpilot's first consumer campaign features drag performer Honey Davenport The effort leans into the divisiveness in American culture and shows how people are united by the desire to review the businesses they interact with. How marketers can connect with Gen Z around social causes Moving social causes out of the CSR silo and into marketing was a hot topic at 3BL Media's Brands Taking a Stand event on Wednesday. Opinion Brands should avoid death by a thousand data points Over-collecting or overusing customer data can risk trust, urging marketers to respect the data exchange and commit to ethical practices, writes Airship's Mike Herrick. Read more news How Leading Marketers are Leveraging AI Follow our Trendline to learn how companies like JPMorgan Chase, Walmart and L'Oreal are using artificial intelligence to personalize their marketing campaigns as global AI spend reaches $35.8B. Access Now What We're Reading CNBC Pinterest stock tanks 21% on revenue miss and disappointing forecast Ad Age Most agency jobs will be automated by 2030, Forrester predicts The Wall Street Journal Marketers Seek Key Consumers at Complex Networks' ComplexCon Suggest a story we should read Upcoming Event Holiday Email Marketing 2019: Trends, Tips and Tactics Nov. 7, 2019 - Nov. 7, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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