Weekender: Budweiser helps Argentina celebrate win with World Cup packs

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BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our 2023 Consumer Trends Report explains why marketers need to focus on human connections with consumers, and how to do it in a digital world. Learn more.   Budweiser helps Argentina celebrate win with World Cup packs The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII M&M's is returning to the Super Bowl after taking a year off, vowing to enter "new creative territory," and Frito-Lay brand PopCorners is making its big game debut.  Social media ad spend vulnerable as trust declines further, survey finds Two-thirds of media executives cite transparency issues as a reason to cut back on spend, per an IAS report. Sponsored Content by Google How to build a successful measurement plan for 2023 To help prepare for 2023, we compiled a list of the measurement strategies leading marketers are using to deliver on their business objectives and navigate changes to the marketing and ad tech ecosystem. NYX launches new makeup collection on Roblox The beauty brand set up shop in iHeartLand, allowing consumers to interact virtually with its latest shades and products.  NBA Entertainment signs with Horizon's new sports experience practice As sports engagement continues to evolve, HS&E will support the league's global expansion and build fan experiences. Incentivizing Holiday Consumers With Digital Gift Cards Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Download Now From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo View all resources Best of What We're Reading CNBC H&M removes Justin Bieber merchandise following criticism from pop star The Wall Street Journal This New App Wants to Pay You to Share Your Data For Advertising TechCrunch Netflix branches out into fitness content with upcoming launch of Nike Training Club classes Ad Age Nielsen reorganizes into three units, five top executives depart CNBC Nike surges after results top expectations and retailer shows inventory progress Variety Argentina’s Win Over France Is Fox’s Most-Watched World Cup Final Ever, Streaming Jumps 158% From 2018 Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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