Dec. 21 - YouTube in talks for NFL Sunday Ticket | Digital ad spend enters negative territory

Digital ad spend in November declined for first time since 2020; NBA Entertainment signs with Horizon’s new sports experience practice; Snap, Minibeats bring musical interactivity to AR View online | Signup | Forward

Daily Dive Dec.​ 21,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our 2023 Consumer Trends Report explains why marketers need to focus on human connections with consumers, and how to do it in a digital world. Learn more.   WSJ: YouTube vies for NFL Sunday Ticket to shore up streaming position Talks for the package, which are reportedly far along, show the league continuing its move toward a digital-first future. Digital ad spend in November declined for first time since 2020 The 4% year-over-year dip in digital is joined by an 8% decline in overall ad spend for the month, per findings from Standard Media Index. NBA Entertainment signs with Horizon’s new sports experience practice As sports engagement continues to evolve, HS&E will support the league’s global expansion and build fan experiences. Sponsored Content by Meta 3 small business marketing trends to create lasting impact next year Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?  Snap, Minibeats bring musical interactivity to AR The revenue-sharing musical lenses point to how Snapchat is pinning its future on helping creators monetize AR. Read more news Incentivizing Holiday Consumers With Digital Gift Cards Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Download Now From Our Library Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading Ad Age Nielsen reorganizes into three units, five top executives depart CNBC Nike surges after results top expectations and retailer shows inventory progress Variety Argentina’s Win Over France Is Fox’s Most-Watched World Cup Final Ever, Streaming Jumps 158% From 2018 MediaPost Paramount Global Scraps Long-Time Carnegie Hall Upfront Event Suggest a story we should read Company Announcements Press releases from companies in your industry. RollWorks Deepened Opportunities for Businesses to Grow in 2022 Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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