Dec. 20 - Budweiser celebrates with Argentina | Tumblr launches livestreaming feature

Tumblr launches livestreaming to capture bigger share of creator market; Consumer support for ads in streaming services remains solid, study finds; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Dec.​ 20,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our 2023 Consumer Trends Report explains why marketers need to focus on human connections with consumers, and how to do it in a digital world. Learn more.   Budweiser helps Argentina celebrate win with World Cup packs The brewer promises limited-edition fan packs, merchandise giveaways, music concerts and more as it wraps up its largest campaign to date. Tumblr launches livestreaming to capture bigger share of creator market Video integration and monetization capabilities are enabled by Livebox, which also promises content moderation and talent recruitment tools.  Consumer support for ads in streaming services remains solid, study finds Fifty-seven percent of viewers would prefer ads shown during their programming if it meant saving a few extra dollars each month. Sponsored Content by Meta 3 small business marketing trends to create lasting impact next year Our new digital ecosystem has brought new channels, tools and trends to explore for marketing businesses – but what will ultimately help businesses succeed and create a lasting impact?  Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII The lead-up to the big game comes amid tough economic times and sponsorship switch-ups. Tune in here for updates on all of the brand announcements ahead of kickoff on Feb. 12. Read more news Incentivizing Holiday Consumers With Digital Gift Cards Gift cards are a sales differentiator, motivating consumers to make time-sensitive purchases, especially during the holidays. Learn why implementing a rewards program should be a top priority in this playbook. Download Now From Our Library Webinar - on demand Doubling Down on First-Party Data While Navigating Evolving Privacy Standards Custom content for BlueConic Playbook Expanding into B2B: 5 Tips for Success Custom content for TreviPay Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Survey Report We Asked, They Answered: Five Insights from Shoppers on What They Want from Small Businesses Custom content for American Express Playbook 3 Pain Points Agencies Must Overcome to Turn Data Into Action Custom content for NinjaCat View all resources What We’re Reading PC Mag Microsoft Files Patent for Displaying Personalized Ads in Games Deadline ‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave Food Dive Mondelēz International to sell gum business for $1.35B Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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